Test your product with users
who behave like yours.

AI agents run your live product as personas shaped by your PostHog data. You get a ranked report of where users got stuck. In minutes, not weeks.

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Acme Inc / Quarterly Report
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Platform Overview Updated 2m ago · 4 active users
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Utilization

System load is currently stable at 45% capacity.

Emotional Balance

User sentiment analysis indicates a positive trend.

View Details
Retention

Cohort analysis shows 12% improvement MoM.

Activity
👤 Power User's Activity

Watch what Power User sees, thinks, and does in real-time

👁 I SEE...

Looking at the dashboard...

💭 I THINK...

Processing...

👆 I'M DOING...

Ready.

Grounded in your
PostHog user sessions
6,000 Real eye-tracking sessions used in training
The gap

Shipping is faster than testing with users.
You ship blind because you have to.

AI made shipping cheap. Real-human user testing didn't get cheaper. Most B2B teams skip it before launch and find the bugs after their customers do. We've been on that team. It takes a week to fix what should have taken a day.

Under the hood

Why our simulated users behave like real ones.

Real browser. Real-user data. Real eye-tracking sessions.

A real browser on your live product.

Unblo agents click through the actual site you ship, not a Figma file or a screenshot. They handle redirects, form errors, and real-product weirdness, because it's a real browser.

Personas based on your real users.

Connect PostHog. We profile how your users actually navigate, where they pause, where they bail. Your personas come pre-loaded with that behavior, not made up.

See where attention drops off.

Most AI sees every pixel equally. Ours doesn't. Our attention model is trained on 6,000+ real eye-tracking sessions, so it predicts what users actually look at, and what they miss.

How it works

Three steps to set up.
First report in under thirty minutes.

No Figma upload. No recruiting. No scheduling. You connect PostHog, name a goal, and watch agents try to get there.

01
~2 min

Connect PostHog

Read-only access to your event data. We use it to learn how your real users actually behave. Nothing leaves your tenant.

02
Instant

Pick or generate personas

Paste descriptions you already have, or we generate them from public information about your customers and link them to your PostHog data.

03
30 sec

Paste a URL and a goal

Like "sign up" or "finish checkout." We run a swarm of agents on the live page. They narrate what they see, think, and do.

Output

Get a ranked friction report.

Where simulated users got stuck, scored against Nielsen's 10 usability heuristics. Each finding includes the persona's own words. We also include recommendations on what to fix.

Pricing

Cheap enough to run before every major release.

We're shaping pricing with our first customers. Book a demo and we'll find a plan that fits how often you ship.

FAQ

Things skeptics ask first.

AI agents aren't real users - how is this trustworthy?

Personas don't come from imagination. They're shaped by your real PostHog interaction patterns: which clicks succeed, which buttons get ignored, where flows break.

Reports follow Nielsen's 10 usability heuristics and rank issues by severity, the same way a human researcher would. We tell you which findings are critical and which are minor, with the data and screenshots to back each one up.

Doesn't this just hallucinate plausible-sounding feedback?

Agents act on the live DOM, not imagined screenshots. Every reported issue is tied to a specific page state and a specific action, which you can replay step by step.

How is this different from Synthetic Users, Uxia, or Maze?

Three things, in order of how much they matter:

  • We run on your live product in a real browser. Synthetic Users and Uxia score static screenshots, which can't catch redirects, form validation, or anything that depends on real product state.
  • When PostHog is connected, the way personas interact with the site is aligned with their real movements, not generic archetypes pulled from a panel.
  • Our attention model is trained on 6,000+ public eye-tracking sessions, so we don't pretend every pixel is equally visible.

Maze runs with real participants, which is still the gold standard for big bets. Unblo is what you reach for in between. Every push, every iteration, before things hit the customers you can't afford to interrupt.

How long does setup take?

Connect PostHog (read-only, ~2 minutes). Pick or generate personas. Paste a URL and a goal. First report typically lands in under 30 minutes.

The team

About us.

Antoni Gruca, co-founder and CEO of Unblo.

Antoni Gruca CEO

Took Stonly's AI product from zero to Fortune 500 companies. Owns product, design, and AI context engineering at Unblo.

LinkedIn →
Łukasz Pszenny, co-founder and CTO of Unblo.

Łukasz Pszenny CTO

Built the eval system that measured Stonly's AI quality. Owns the backend, AI model training, and the gaze-prediction model.

LinkedIn →

Stop shipping blind.
Test UX before you push.

Book a demo